There are hundreds of smartphones available, with a few more prominent brands but plenty of cheaper options to choose from. Two particular brands, considered the leaders in the smart phone industry, are often compared to one another in the media and social media users often joke about their ‘rivals’. However, while it is easy to be influenced by the opinions of others, it is important to research thoroughly before choosing a smartphone to ensure it fits your lifestyle and needs.

While the smaller manufacturers tend to use the same technology for the software side of the devices, the bigger competitors often use their own software and this can cause issues for some users. Swapping from one brand to another when upgrading can cause issues with transferring data from the old phone to the new, while apps may also be different and the user data incompatible with the new phone.

Ultimately, you should look at what the tech has to offer before looking at the brand name. Even as adults it is easy to succumb to peer pressure, but it is little use if you find your new device does not do what you need it to do as a result. If you use your camera a lot, check out the camera specs; if you rely on a certain app for work make sure it is compatible with the phone you are interested in. Once you have made your purchase, it is likely too late to change your mind!